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Strategic Market Growth & Launch
Project type
Global Strategy & Marketing Performance Architecture
Sector
Automotive
Focus
Scenario Planning & Global Analytics
🏆 Core Win
2.7% increase in market share through data-driven launch frameworks
🚩 The Challenge
A global automotive leader required a unified measurement framework to support high-stakes vehicle launches across multiple international markets. The challenge was to consolidate fragmented data from paid media, organic channels, and CRM systems into a cohesive "Single Source of Truth" to inform the global product roadmap.
🛠️ The Solution
📊 Full-Funnel Measurement: Established standardised KPI definitions across the entire customer journey, from initial brand awareness to final purchase.
🗺️ Scenario Planning: Designed advanced data models to simulate various launch scenarios, allowing the client to mitigate risk and allocate budgets based on predicted outcomes.
🤝 Cross-Functional Leadership: Partnered with global product and marketing leads to translate complex data into actionable go-to-market strategies.
📈 The Result
📈 Market Share Increase: My data-led interventions and launch strategies contributed to a 2.7% growth in market share within the specific vehicle segment.
🎯 Strategic Roadmap: Defined the long-term digital campaign roadmap, identifying high-value customer segments that were previously underserved.
🚀 Executive Clarity: Delivered real-time performance visibility to C-suite stakeholders, enabling rapid shifts in strategy during critical launch windows.