Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Global Data Strategy & Unified Reporting
Project type
Data Strategy & System Integration
Sector
Travel
Focus
Unified multi-market data to secure
🏆 Core Win
Improved data maturity and integrity globally
🚩 The Challenge
A global travel leader operated across multiple international markets with fragmented data sources and inconsistent KPI definitions. The challenge was to design a unified data strategy providing a "Single Source of Truth" to allow for robust performance tracking across diverse product teams and regions
🛠️ The Solution
🏗️ Unified KPI Frameworks: Defined and standardised KPI frameworks and reporting standards across global markets to ensure data consistency.
🔄 Data Integration: Directed multi-market data and analytics programmes, consolidating legacy systems into a modern, cohesive reporting ecosystem.
🗺️ Strategic Roadmapping: Partnered with senior stakeholders to translate complex commercial goals into actionable data workstreams and milestone-based roadmaps.
📈 The Result
🌍 Global Visibility: Achieved total standardisation of reporting across all markets, enabling the client to track global ROI in real-time.
⚡ Operational Clarity: Provided C-suite stakeholders with the strategic clarity needed for rapid decision-making and efficient budget allocation.
📈 Performance Lift: Improved marketing performance and ROI tracking through more accurate and accessible data insights.