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AI-Driven Marketing & Creative Innovation
Project type
Pharma Sector – AI Strategy & Marketing Tech
Sector
Pharma
Focus
Creative Optimisation by utilising Vertex AI
🏆 Core Win
Directly improved marketing ROI through automated creative performance analysis.
🚩 The Challenge
A global leader in the pharmaceutical sector required a transformation of their digital marketing ecosystem to improve ROI and creative efficiency. The challenge was to move beyond traditional campaign reporting and integrate advanced technology into their marketing workstreams while maintaining the high standards of a multi-million-pound account.
🛠️ The Solution
🤖 Gen AI Innovation: Led pioneering Generative AI initiatives, specifically leveraging Vision AI to enhance creative performance and marketing ROI.
🤝 Strategic Partnership: Collaborated with global tech partners (Google/Meta) to pilot cutting-edge AI products that were later featured as industry benchmarks for innovation.
📈 Creative Optimisation: Developed frameworks to apply AI-driven insights to creative strategy, ensuring data-backed decisions improved campaign effectiveness.
📈 The Result
🚀 Featured Innovation: The Vision AI project was officially featured by Google for its innovative approach to improving ROI.
🎯 Strategic Impact: Transformed the client's creative evaluation process into a data-led, high-performance operation.