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Advanced Analytics & Customer Loyalty
Project type
Advanced Analytics & Customer Loyalty
Sector
Consumer Electronics
Focus
Predictive CRM and Customer Lifetime Value
🏆 Core Win
Recognised by Data IQ for driving measurable increases in customer retention and lifetime value
🚩 The Challenge
A global leader in consumer electronics faced declining customer retention in a highly competitive mobile market. The challenge was to move beyond reactive marketing and develop a proactive system that could identify "at-risk" customers and high-value segments before they churned.
🛠️ The Solution
🔮 Predictive Modelling: Engineered advanced propensity and Churn models to predict customer behaviour with high statistical accuracy.
📊 Customer Segmentation: Developed a multi-dimensional segmentation framework based on Customer Lifetime Value (CLV) and engagement patterns.
🛠️ Strategic Integration: Embedded these models into the global CRM ecosystem, allowing for automated, personalised retention campaigns.
📈 The Result
🏆 Industry Recognition: The project was shortlisted for the Data IQ Awards, recognising excellence in data-led customer engagement.
📉 Churn Reduction: Successfully identified high-risk segments, allowing for targeted interventions that improved long-term retention rates.
🎯 Precision Marketing: Transformed the CRM strategy from mass-mailing to a highly segmented, data-driven engine that increased conversion for new model launches.